1 Social media measurement is monitoring social
media sites for information about a company or business. This is important
because it allows you to see the volume of online conversation about different
types of brands/topics. You can also easily get insight to a brands overall
visibility. This will help gain insight because it gives valuable information
about new trends and what consumers/clients think about certain products. It
also helps company’s track what is being said about their companies.
2 My Facebook page has a total number of 3 likes,
a 100% reach, 2 people were talking about it and I had 7 comments on my page
which were all positive. My Hump Day Casserole had the most views, which was
6.
My Twitter page has 8 followers, 144 tweets, and
I am following 25 other people. Bank On Fitness retweeted many of my tweets and
I even had someone out side of class “favorite” one of my tweets.
4 Monitoring your social media analytics can make
the difference between the success and failure of your social media presence
according to Razorsocial.com. I feel that this statement is true to any
business. I believe the most beneficial and effective tool that will help and
improve social media analysis is socialreport.com because this site is easy to
navigate, has a low cost of $39 a month which is a good cost for a small
business like mine. With using this site, I am able to manage all my social
media sites for my business and can have easy access to all of my analytics to
check on how my sites are doing. The benefits my company would receive would
far out weigh the costs of the program.
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